Watchfaces with their settings on the watch, like No Excuses, come in a Free and a PRO version in the Garmin Connect IQ store. A Free watchface that you unlock has exactly the same features as the PRO version.
Everything else is free.
Not sure which to choose? Buy through Garmin.
I can generate an unlock code for the Free version, but I can't give you access to the version you pay for through Garmin. That makes buying through Garmin the better choice.
Buying through Garmin doesn't automatically give you an unlock code. If you want one as well, email me at support.
To enter a code on your watch, see Free vs PRO & Activation.
Lost your code? Request your unlock codes.